Keys to leveraging technology for growth across the operation.
For small companies, technology is more than an automated alternative to manual processes. In today’s business environment, adopting technology is essential to remaining competitive across every significant performance metric, from marketing conversion to employee engagement and from revenue generation to response time when new opportunities arise.
As technology has become more important to small business, it’s also become more accessible and easier to install and maintain. Software-as-a-Service (SaaS) and cloud-based platforms relieve you of responsibility for managing updates and simplify the process of adding licenses as your team grows. But whether you opt to use your own servers or access cloud-based software and apps, it’s essential to understand the capabilities that technology delivers to your business, and to recognize its role in supporting sustained performance.
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